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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Creating a digital product from scratch can make for an exciting process but never a smooth ride. But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? What should I do?

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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Rethink Innovation: Making Experimentation and Learning a Fact of Life

ProductPlan

For product management, this is both a frustrating challenge and an exciting opportunity. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform. Rethink Product Innovation: Making Experimentation and Learning a Fact of Life.

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The Combined Effort of Product Management and Product Operations

ProductPlan

Many product teams now have their own team of super-powered individuals banding together for a common cause. And instead of catchy monikers, they tend to go by the more humble titles of “product manager” and “ product operations.” Product managers own the vision, strategy, and roadmap for the product(s) they manage.

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Strategic Debt Is the Silent Killer of Startups

The Product Coalition

But much like code, your product strategy also requires maintenance. Note: everything I say here is true for mature product companies as well. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Because your customers aren’t product leaders.

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It’s Time to Bring Beta into the 21st Century

Centercode

Product development also looked very different back then. Brainstorming product vision with your engineers and design team? And nestled in the center of all this was beta testing, a practice (usually without standardized processes) that loosely applied to any sort of pre-launch product testing. Not really a thing.

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Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Steve Johnson is VP of Products at Pragmatic Institute , former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products. Have we planned the right products?