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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. This should be your first step into product strategy.

Vision 104
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3 Common Mistakes When Starting Product Prioritization

The Product Coalition

Which problems solve user pain points faster? Is it worth pursuing and will it actually bring value to the customer? Left to their own devices, the team can start to drift away from the product vision, which doesn’t bode well for the final product. Which features help deliver the most value?

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Employ an IMPACT Prioritization Strategy to Your Product

ProductPlan

Product professionals talk to customers and stakeholders to understand what’s important to them. They unpack their pain points to get to the root cause. They know the importance of a prioritization strategy and seek out opportunities to improve upon it. Product managers face limits due to the lack of a solid strategy.

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Great Sales and Marketing People Aren’t Enough

The Product Coalition

Not only did the technical documentation serve the customers’ needs better, but it also conveyed the value that the product delivered and helped customers make the most out of the product. When I hired that freelance tech writer our product was already running with a few customers. Back to Twiggle. The API was well-defined.

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. Explain the product vision.

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Micro and Macro Conversion Examples: Understanding What’s the Difference and Why They Are Important

Userpilot

A macro conversion defines actions undertaken by a user that serve the primary goal of your business. You can track macro conversions to gain a better understanding of your product, in the long run, track the success of your marketing strategies, and identify when you’ve completed your primary conversion objective.

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Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.