Sun.Mar 03, 2024

article thumbnail

How Can CRM Marketing Help Predict A Customer’s Needs?

The Product Coalition

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. Predicting their future behavior allows you to anticipate their needs, personalize their experiences, and ultimately, drive conversions and loyalty. So, how can CRM marketing help you achieve this elusive power of prediction?

article thumbnail

SUNDAY REWIND: A guide on breaking into product

Mind the Product

Tom Dyson’s post from 2021 looks at some of the actions you can take to land a first job in product management. Read more » The post SUNDAY REWIND: A guide on breaking into product appeared first on Mind the Product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

India’s BrainDrain 2.0 begins

NextBigWhat

Once upon a time, a decision was made to construct a road, envisioning the birth of a great city that would rival the best in the world. As the roads began to be built and streetlights were installed, entrepreneurs, investors, and professionals alike eagerly anticipated the myriad opportunities the new city would offer. Then, one […] The post India’s BrainDrain 2.0 begins appeared first on NextBigWhat.

article thumbnail

Using Data to Delight Customers: How Pictory Increased Conversions by 16% and Reduced Churn by 15%

Amplitude

Read how Pictory, an AI-enhanced video creation platform, achieved a 16% increase in conversions and a 15% reduction in churn after adopting Amplitude Analytics.

article thumbnail

From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

article thumbnail

Making Meta | Andrew ‘Boz’ Bosworth (CTO)

Lenny Rachitsky

Brought to you by: • Vanta —Automate compliance. Simplify security. • Eppo —Run reliable, impactful experiments • Explo —Embed customer-facing analytics in your product — Andrew Bosworth —or Boz, as most people know him—is the chief technology officer at Meta and head of Reality Labs, the company’s augmented reality/virtual reality (AR/VR) organization, which he created in 2017.

CTO 88

More Trending

article thumbnail

5 Overlooked Steps in A/B Testing

Amplitude

Learn about the five steps product teams often overlook in A/B testing and experimentation to improve your approach.

article thumbnail

Optimizing Revenue Beyond Conversion Rate

AB Tasty

When it comes to CRO, or Conversion Rate Optimization, it would be natural to assume that conversion is all that matters. At least, we can argue that conversion rate is at the heart of most experiments. However, the ultimate goal is to raise revenue, so why does the CRO world put so much emphasis on conversion rates? In this article, we’ll shed some light on the reason why conversion rate is important and why it’s not just conversions that should be considered.

article thumbnail

Master the Art of Storytelling

The Product Cafe

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Hope you're all crafting amazing products and making each day count. Today, we're diving into something a little different yet super crucial for us product folks - the art of storytelling.

article thumbnail

Smart Use of Principles

The Product Coalition

Principles are a very powerful tool in product leadership. They can help you create clarity and alignment, and separate the wheat from the chaff. Here are a few ways to use them in your everyday tasks, and some cases where they are not the right tool. My husband and I grew up very differently. Generally speaking, my parents’ approach to parenting was “Life is hard and our job is to prepare our kids to face whatever life throws at them”, whereas my husband’s parents were more like “We’ll work as

article thumbnail

Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.