Wed.Feb 28, 2024

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Growing financial products and pioneering diversity: Zainab Kwaw-Swanzy

Mind the Product

We had the opportunity to talk to Zainab Kwaw-Swanzy, a Senior Product Manager at Barclays. She shares her journey in product and some of the lessons she learned about promoting diversity in the financial services sector. Read more » The post Growing financial products and pioneering diversity: Zainab Kwaw-Swanzy appeared first on Mind the Product.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. – Tweet This But if you stick with it, you may eventually find you can look back and see how much you’ve progressed.

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Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. In this article, we explore how Kit Kat made its mark in Japan, turning a simple chocolate bar into a cultural phenomenon.

Marketing 108
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Permission To Stay Focused

Mironov Consulting

An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway.  Lately, I’m calling this permission to stay focused. Some context: The typical product manager ( PdM ) gets dozens of new requests and demands and ideas and suggestions and escalations and bug reports and customer compl

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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What is a Customer Path in SaaS & How to Create a Successful One

Userpilot

Building a customer path is a crucial step in getting a deeper understanding of user behavior. That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. This guide will go over what customer paths are, how to track them, and how to create successful paths!

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Dear Strategy 138: Organizing VOC Methodologies

Dear Strategy

On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company. The post Dear Strategy 138: Organizing VOC Methodologies appeared first on Dear Strategy.

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CS in the City: Meet the Trailblazers Transforming Customer Success

Gainsight

Imagine a warm October day in the bustling streets of New York, where four remarkable women stride down Fifth Avenue, laughter echoing in their wake. Their camaraderie seems seasoned, yet they’ve just met. What unites them? Their dedication to revolutionizing customer experience. These leaders, embody a new era of Customer Success (CS) and Community leadership, where innovation and empathy converge to redefine customer satisfaction.

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Improve Customer Experience with These 3 Tips

Amplitude

Discover tips for identifying customer experience pain points and developing strategies to improve your business’s customer experience.

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Top 3 Use Cases for Customer Communities in 2024

Gainsight

This year more than ever, SaaS organizations are tasked with doing more with less, especially when it comes to parts of the business responsible for driving customer outcomes. From Customer Success Managers (CSMs) to Community Managers (CMs) and Customer Education teams, everyone is feeling the pressure to protect Net Revenue Retention (NRR) and drive business growth through expansion.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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The Marketecture. Put Your Competitors Into Context

DevelopmentCorporate

Product managers can analyze their market competitively using the Marketecture tool, which quickly compiles critical company information from various free sources. This framework includes seven key data points such as revenue, headcount, and web visits, effectively informing product and marketing strategies. The tool proves vital in understanding a company’s position in the competitive landscape, using factual data rather than speculation.

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SaaS User Flow Optimization Guide: Different Flows & Strategies

Userpilot

How do you conduct SaaS user flow optimization to increase the effectiveness of your product-led growth initiatives? This is the main question that the article tackles, so if you’re after the answer, I’ve got you covered. Ready to dive in? TL;DR A SaaS user flow is a sequence of steps that users complete to reach an objective, for example, to sign up for the product or adopt a new feature.

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12 Funnel Tracking Software Tools For Data Analysis in SaaS

Userpilot

Do you get nightmares wondering how users move through your funnel? Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? We’ve listed the best ones to simplify things for you. TL;DR Funnel tracking lets you track user activities across various user journeys. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels.

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What is Pendo Engage? Use Cases and Features (+ A Better Alternative)

Userpilot

Pendo Engage is an in-app guidance and feedback collection tool to help you track key metrics or usage data. This guide will go over the benefits of using Pendo Engage, what it's most commonly used for, how much it costs, and the reasons why you might need an alternative! If you decide that Pendo Engage isn’t the right fit for your needs then, we suggest you try an alternative – get a free Userpilot demo to see if our platform would be a better match!

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.