Using White Papers to Generate More Quality Leads
Product Management University
MAY 16, 2017
To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. There are a multitude of approaches to solving any problem. A white paper in its most basic form educates prospective customers on your approach to addressing an issue without making a direct sales pitch.
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