The 5 Ws and 1 H for Product Managers
Product Management University
JANUARY 5, 2023
The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more. In this post, we’ll look at what the 5 Ws and 1 H are, how they relate to product management, and share examples of these questions in the product management world.