Microcopy UX: Tips and Examples for Great UX Writing
Userpilot
DECEMBER 22, 2023
Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. Before releasing the microcopy to the world, test it, just like other aspects of the product. For example, run A/B and usability tests. Make it an instruction manual, not a poem. They will churn.
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