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How Segment avoids user onboarding drag for its technical product

Mixpanel

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be.

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The Power of Metrics: How to Use Data to Optimize Your Product Strategy

The Product Coalition

Maximizing Product Success Through Effective Metric Utilization As a product manager, understanding how your product is performing is crucial for making data-driven decisions that drive success. Let’s say you are a product manager for a social media platform that allows users to share photos and videos.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?

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What Is Growth Engineering and How To Use It To Optimize User Experience?

Userpilot

How can growth engineering help you take your marketing up a notch? Given that, you must take product growth seriously to ensure your continuous success. This is where growth engineering comes in handy. In this article, we will be discussing everything you need to know about the growth engineering framework and its processes.

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A Year in Product – The Greatest Product Growth & Adoption Trends of 2020 & for 2021

Userpilot

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? Product Led Growth & Chatbots.

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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

Below we dive into each of the five key trends from our research. “Proactive support empowers businesses to get ahead of known customer questions and issues before they arise” At Intercom, we use proactive support to onboard customers, alert them to known issues, and surface our top FAQs. So, what’s standing in their way?