Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. But delivering a great product? That takes a few critical steps: Get it out of Engineering and into the hands and true environments of targeted users. No problem.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product HQ

APRIL 20, 2024

It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

ProductPlan

JULY 5, 2022

Many of the customers we work with talk about their frustration with how they bring new products and features to the market. For some, launching a new product feels like an afterthought without a defined process. For others, a product launch is tossed over the fence to marketing, and what happens after that is a mystery.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

MAY 13, 2021

Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Business of Software Conference

OCTOBER 11, 2023

When everyone is doing (in their opinion) the right thing in the moment, the performance at a high level is subpar A great strategy that we’re not good at executing is a bad strategy Finding the problem: reverse-engineering the status quo as an “alien” — someone who cannot impart any judgment in the company Often, these values and strategies are not (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product Coalition

MARCH 21, 2019

It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. Marketing has to talk about it. Engineering has to build it. This is very tactical in nature and the focus here should be on maximizing value delivery (not velocity) of the engineering team.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Userpilot

FEBRUARY 5, 2021

Product growth manager is responsible for unlocking the growth opportunities at every stage of the user journey through product experiments. Let’s have a closer look at who a product growth manager is exactly, their responsibilities, why their role is important, and what to do in the first 90 days as a product growth manager.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Analytic Tools 105

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. Okay, sorry.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

APRIL 7, 2024

Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Oversee product development and design. Collaborate with the product marketing team to devise the go-to-market strategy. Specify feature prioritization.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. That worked well.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Gainsight

OCTOBER 7, 2019

What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. It’s one thing to deliver features and product launches and another to understand and improve the experience holistically, and Gainsight PX empowers us to. ” -Tom Shelly, Product Marketing Director, Bizzabo.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Intercom, Inc.

MARCH 29, 2022

“We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. Our level of investment in product and innovation sets us apart”. Our level of investment in product and innovation sets us apart. Our platform is a unified system. Jasmine, over to you.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. Today, as always, I’m joined by our SVP of product, Mr. Paul Adams. What is product marketing? Hello, Paul.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238