Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 97

Research Software Feedback Software Onboarding KPIs Product launches 97

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 97

Onboarding KPIs Analytic Tools Research Software Product Marketing 97

Amplitude

APRIL 25, 2021

Personalization at scale requires product, marketing, and engineering to collaborate. For example, in a matter of seconds and without any data engineering, you can count the number of times users perform an add-to-cart event in the last 24 hours, or aggregate the average order value over the last 30 days.

Analytic Tools 113

Analytic Tools Engineering Feedback Software Data Visualization 113

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 14, 2023

Technical product managers build products with strong technical or engineering elements. A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities.

Research Software 100

Research Software Analytic Tools Feedback Software Product Research 100

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 89

Analytic Tools Onboarding KPIs Research Software Product Marketing 89

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 148

User Testing Customer Feedback Customer Experience Data Visualization 148

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

SEPTEMBER 20, 2022

The focus of the Customer Creation process is on the marketing strategy : the choice of the target market, positioning , product launch , and demand generation. Finally, it helps teams to achieve the product-market fit faster. It considerably delays the product launch.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

JULY 18, 2023

Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy. PMs collaborate closely with teams from across the organization, like the engineering team, and liaise with senior leadership. Product roadmap example.

Data Visualization 95

Data Visualization Product Research User Testing Onboarding KPIs 95

Userpilot

AUGUST 29, 2023

Product teams are staffed with various skilled professionals. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Communication skills.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

Userpilot

APRIL 6, 2023

In this article, we look at different ways for product managers to avoid falling into the overengineering trap. TL;DR An over-engineered product is more complex than it should be and it solves problems that don’t exist. Low feature adoption is one of the symptoms of over-engineering. First, it delays the product launch.

Feedback Software 99

Feedback Software Analytic Tools Research Software User Testing 99

Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $192,383/yr. Average salary: $151,254/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

ProductPlan

SEPTEMBER 30, 2022

At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it.

Webinar 52

Webinar Software Engineering Product launches Management 52

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 91

B2B Research Software Feedback Software Customer Experience 91

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. The Launch Checklist: Manage the launch strategy, not the work.

Reporting Tools 92

Reporting Tools Customer Communications Research Software Marketing 92

The Product Coalition

JUNE 24, 2020

a PMM or Strategic PM is more likely to deal with users, and a Technical PM is more likely to deal with a solution architect or DevOps engineer), but it is extremely important for all. Any type of product manager needs to be able to put themselves in the shoes of the user as well as all of their stakeholders.

Research Software 148

Research Software Analytic Tools Product Research User Testing 148

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 93

Analytic Tools Feedback Software Research Software Product Research 93

Amplitude

DECEMBER 23, 2020

Many people think technical knowledge is the most important quality in a product management team. That’s what I thought when I came to product management with a background in engineering. In the five years I’ve spent at Amplitude, I’ve worked with hundreds of product development teams.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104

Userpilot

AUGUST 19, 2022

Always consider testing product-market fit before a big rollout. Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211