Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Step four is building a minimum viable product.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

APRIL 6, 2023

In this article, we look at different ways for product managers to avoid falling into the overengineering trap. TL;DR An over-engineered product is more complex than it should be and it solves problems that don’t exist. Low feature adoption is one of the symptoms of over-engineering. First, it delays the product launch.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

JUNE 24, 2020

a PMM or Strategic PM is more likely to deal with users, and a Technical PM is more likely to deal with a solution architect or DevOps engineer), but it is extremely important for all. Any type of product manager needs to be able to put themselves in the shoes of the user as well as all of their stakeholders.

Research Software 148

Research Software Analytic Tools Product Research User Testing 148

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Susan’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

ProductPlan

FEBRUARY 8, 2022

For example, product managers must translate customer insights and prioritize them in the product roadmap. When product operations managers handle this important paperwork, product managers have the information they need to prioritize and build a roadmap. Coordinating with product marketing and sales.

Data Visualization 94

Data Visualization Reporting Tools Feedback Software Analytic Tools 94

Amplitude

DECEMBER 23, 2020

Many people think technical knowledge is the most important quality in a product management team. That’s what I thought when I came to product management with a background in engineering. In the five years I’ve spent at Amplitude, I’ve worked with hundreds of product development teams.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104

The Product HQ

FEBRUARY 1, 2023

Within this leadership role, group product managers oversee the development of a group of products from the beginning, to its testing stages and eventual product launch onto the market. At the helm of the principal product manager’s responsibilities is supervising the critical aspects of the product roadmap.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

The Product Coalition

MAY 5, 2020

What is Product Discovery Anyway? Product Discovery is the process of figuring out what needs to be built. It validates your vision, gives you a clearer picture of user needs, and gives you key answers to roadmap-building questions. Decide what your limits are Lots of things are limitless in a Product Management career.

Product Research 78

Product Research User Testing Onboarding KPIs Research Software 78

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics. How do we do These Things?

User Testing 161

User Testing Data Visualization Product Management Product Manager 161

ProductPlan

OCTOBER 6, 2022

To fully realize this and empower product teams to change the world through their products and the people they serve, ProductPlan is more than roadmapping. With our vision in mind, we stepped back and asked, “What can we do for customers in addition to roadmapping to achieve our vision?” Rely on the experts on your team.

Product Research 96

Product Research User Testing Research Software Feedback Software 96

The Basics of Product Management

JULY 21, 2020

However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. However, the product roadmap continues to remain hazy. It is all a question about timing and finding the right product market fit.

Technical Review 52

Technical Review Software Review Feedback Software Product Research 52

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mixpanel

JUNE 7, 2019

The product manager’s role itself has evolved significantly since I started in the field. PMs used to bring order to engineering tasks, and now we are expected to take more ownership as the mini-CEO of our products. That means making hard decisions about the product’s vision and roadmap. Public vs. Private betas.

User Testing 100

User Testing Feedback Software Research Software Customer Feedback 100

Bain Public

MAY 24, 2019

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

The Product Coalition

FEBRUARY 5, 2019

Alex Davis is Staff Product Manager & Growth at Mozilla. He is an interesting example of a product transition: he began as Growth Hacker across several companies, to join Firefox as Growth Engineer. It is very useful for conducting product launches, or simply testing an idea with the wider community.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

ProductPlan

MAY 16, 2019

For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. This being the first year of the ProductCraft event (and because I lead product marketing at a company in the product management space), I was especially curious. What would the attendance be like?

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Framework 97

Amplitude

APRIL 25, 2021

Today we’re launching Amplitude Recommend , a new personalization product that gives all digital companies the power to produce personalized experiences at scale; accelerating your roadmap by years, increasing conversion lift—often by double digits—and reducing the cost by millions.

Analytic Tools 113

Analytic Tools Engineering Feedback Software Data Visualization 113

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

APRIL 7, 2024

Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Simple product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. At times, they can be overwhelming, impossible nightmares.

Reporting Tools 92

Reporting Tools Customer Communications Research Software Marketing 92

ProductPlan

SEPTEMBER 30, 2022

At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it.

Webinar 52

Webinar Software Engineering Product launches Management 52

Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. But delivering a great product? That takes a few critical steps: Get it out of Engineering and into the hands and true environments of targeted users. Centercode to the rescue.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Product Bookshelf

JANUARY 9, 2021

. …the purpose of product discovery is to make sure we have some evidence that when we ask the engineers to build a production-quality product, it won’t be a wasted effort. usability risk) Can the engineering team build it? Cagan says that the best ideas often come from engineers. Prototyping.

Product Research 62

Product Research User Testing Feedback Software Customer Experience 62

Gainsight

OCTOBER 7, 2019

What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. It’s one thing to deliver features and product launches and another to understand and improve the experience holistically, and Gainsight PX empowers us to. ” -Tom Shelly, Product Marketing Director, Bizzabo.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

The Product Coalition

MARCH 21, 2019

It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. Marketing has to talk about it. Engineering has to build it. This is very tactical in nature and the focus here should be on maximizing value delivery (not velocity) of the engineering team.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60