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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. They define the product vision , strategy, and roadmap.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Establishing a Good Product Relationship with a Remote Engineering Team

The Product Guy

We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up. “To Well, before, product knew what was going on and engineering didn’t.” and one engineer in Iceland.

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We didn’t know know if our sales predictions were good or bad.

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Why Product Operations is set to be the Backbone of Product-led Growth

Mind the Product

It defines, communicates, supports, and improves important operations which can be standardized, such as communication, planning processes, team gatherings, and training. What product ops is. How it’s become a critical function for scaling effective product teams. What Product Managers do. What Product Managers do.

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Heap vs Pendo: Which is the Superior Product Analytics Tool?

Userpilot

In this article, we look at each product's key features, use cases, strengths, and limitations. TL;DR Heap is a digital insights platform that allows product teams to track user behavior in mobile and web-based applications. This allows product teams to group users who meet certain criteria. How does it work?

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Why Product Management Might Not Be the Best Fit for You

The Product Coalition

As a Product Manager, at any given time you will be carrying on simultaneous conversations with developers, designers, your product team, data analysts, QA engineers, marketing, sales, possibly your executive team, client success, and of course, your users.