Enterprise Finance Roadmap Sales Training 
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That There’s something more systematic here.
The Product Coalition
FEBRUARY 26, 2022
If support teams are focused on arguing with the finance department, that leaves very little time to improve how they deliver exceptional customer service. This is especially true in enterprise software and it’s this idea that talking with sales teams is broadly fruitful. For two specific reasons. 30% of the customer.
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