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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

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What is the Product Operations Career Path?

ProductPlan

Organizing, automating, and making meaning out of this data tsunami is another critical product operations skill that lets product managers spend less time digging up or transmitting the basics and more time extracting the deep value that eventually informs the product roadmap. Facilitating product feedback review and planning meetings.

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How Communicating More Can Help You Succeed as a Product Manager

The Product Guy

Whether it’s your plans (roadmap), feedback you’ve heard from users, product usage data (analytics), or posing questions — getting what you’re doing and thinking in front of a cross-departmental audience will provide you with input that helps you make better decisions and will help align others with the goals you’re looking to achieve.

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The Great Silence

The Product Coalition

This is especially true in enterprise software and it’s this idea that talking with sales teams is broadly fruitful. Reason one: New deals don’t keep customers happy Most sales compensation plans are focused on new deals only , not on keeping existing customers happy. For two specific reasons. 30% of the customer.