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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

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What is the Product Operations Career Path?

ProductPlan

Organizing, automating, and making meaning out of this data tsunami is another critical product operations skill that lets product managers spend less time digging up or transmitting the basics and more time extracting the deep value that eventually informs the product roadmap. Monitor system performance and calculate success metrics.

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How Communicating More Can Help You Succeed as a Product Manager

The Product Guy

Whether it’s your plans (roadmap), feedback you’ve heard from users, product usage data (analytics), or posing questions — getting what you’re doing and thinking in front of a cross-departmental audience will provide you with input that helps you make better decisions and will help align others with the goals you’re looking to achieve.

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The Great Silence

The Product Coalition

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. This is especially true in enterprise software and it’s this idea that talking with sales teams is broadly fruitful.