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What Successful Companies Do To Get Better Leads

The Secret PM Handbook

It simply means the leads they are getting don’t need or want your solution. They don’t have the problem your product solves, or they don’t have it badly enough to spend money to solve it. The definition of the ideal customer – the demographics, the characteristics, the industries – comes from Product Management.

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The Path Beyond CSM

Gainsight

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. The first is to have a firm grasp of your industry, category, and product. The second part is knowing your customer, their problems, and the solutions to those problems.

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6 Things I Learned About PLG and Customer Success

Gainsight

Because the product is so technical, the CS team includes the traditional CSM role as well as Technical Account Managers and Solutions Architects. Indeed, since Gitlab is so transparent, you can see their approach , including how they leverage Gainsight , in their online handbook. . Adoption Analytics Are Vital.

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software.

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Why do product teams need to master rapid prototyping?

DISQO

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. While he likely never said that , the sentiment is not lost on product managers.

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Why do product teams need to master rapid prototyping?

DISQO

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. While he likely never said that , the sentiment is not lost on product managers.

article thumbnail

Why do product teams need to master rapid prototyping?

DISQO

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. While he likely never said that , the sentiment is not lost on product managers.