ProductPlan

MARCH 17, 2020

Product Vision : Influencing the company’s mission statement may be beyond the scope of the PM (particularly for a large enterprise vs. a small business that only has one product), but PMs can own a product vision and align the product team to it. Common inbound effort activities include: Setting the vision. Market research.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Business of Software Conference

NOVEMBER 16, 2023

Inbound Calls When new customers sign up, your system automatically sends them a number of emails – a generic welcome, a receipt, and maybe one or two others. This is a fantastic time to express your gratitude for their business and ask a few quick market research questions. This is no longer special; it’s the default.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. or doing nothing, is usually the main competitor faced by enterprise sales-people.).

Feedback Software 178

Feedback Software Research Software Startups Product Research 178