Business of Software Conference

NOVEMBER 16, 2023

This is a fantastic time to express your gratitude for their business and ask a few quick market research questions. Cancellation Calls Calling customers who have cancelled can be both intimidating and uncomfortable, but it’s another optimal time to do some market research and gain more insight into how your customers are feeling.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

ProductPlan

MARCH 17, 2020

Product Vision : Influencing the company’s mission statement may be beyond the scope of the PM (particularly for a large enterprise vs. a small business that only has one product), but PMs can own a product vision and align the product team to it. Common outbound effort activities include: Competitive differentiation. Market research.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. or doing nothing, is usually the main competitor faced by enterprise sales-people.). How do they describe the category? What features are most appealing? Are they keen to test it out?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178