Enterprise Market Research Outbound Positioning 
ProductPlan
MARCH 17, 2020
Product Vision : Influencing the company’s mission statement may be beyond the scope of the PM (particularly for a large enterprise vs. a small business that only has one product), but PMs can own a product vision and align the product team to it. Common outbound effort activities include: Competitive differentiation. Market research.
Intercom, Inc.
NOVEMBER 20, 2018
Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. or doing nothing, is usually the main competitor faced by enterprise sales-people.). How do they describe the category? What features are most appealing? Are they keen to test it out?
Expert insights. Personalized for you.
74 
Let's personalize your content