Remove Enterprise Remove Inbound Remove Product Management Remove User Friction
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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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What is Marketing Research? Examples and Best Practices

Userpilot

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. A key aspect of market research is analyzing customer attitudes and usage.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Although she was a product manager, she’d experienced sales first-hand growing up and had spent many hours studying revenue teams.

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Make the most of every customer interaction with the Engagement OS

Intercom, Inc.

This ability to shift models, create product lines, and push them out to customers rapidly has changed everything. Which makes customer experience (CX) the most important differentiator and success factor your business has. Because it’s the key driver of net revenue retention and the number one driver of enterprise value.