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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And what do enterprise buyers actually want in sales people?

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How to build a billion dollar sales team like Stripe

Intercom, Inc.

But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Yes, Slack started off with no sales team. But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. Be prepared to carry the water.

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The Great Silence

The Product Coalition

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. It is by far, the most over-wasted area of a product managers day.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? Do you have the right product? Do people want to pay for it?

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? Do you have the right product? Do people want to pay for it?