Remove Events Remove Finance Remove KPI Remove Messaging
article thumbnail

12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

Ideally, with a great onboarding flow, when someone asks one of your customers what their favorite part of managing their finances is, they hold up their phone and say “the app I use.” Set up events to more clearly define what feature adoption means e.g. made a transaction or created a profile.

article thumbnail

A primer on retention analytics for product leaders

Mixpanel

Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. A retention metric tied to product usage (depth and frequency) is a better predictor of churn, and a more helpful KPI for teams to act on. Send message.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Starter KPIs for B2B/Enterprise

Mironov Consulting

If we think of KPIs as generic and universal, then it makes sense to copy them from directly from successful companies. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. And I entirely reject gross revenue as a company-wide KPI. Yet it’s the first KPI proposed by many exec teams.

B2B 118
article thumbnail

The 7 Best SaaS Analytics Software of 2021

Userpilot

This helps you improve your marketing messages, and combining this information with the overall user activity data helps you craft better user personas. In that case, you can create custom events based on relevant event parameters. This helps you craft better marketing messages. Social media analytics tools for SaaS.

article thumbnail

A primer on retention analytics for product managers

Mixpanel

Test yourself with this word problem: Imagine you’re a PM responsible for your company’s new business messaging and collaboration product. And historically, such a definition made sense, because without access to other data, companies had to wait for Finance to close the books before knowing whether their product was doing well.

article thumbnail

Product Analytics: A Beginner’s Guide To Measuring Product Usage + Product Analytics Tools

Userpilot

Although it is hackable to a certain extent with Tag Manager, the fundamental point remains: Google Analytics relies on anonymized traffic rather than event-based tracking that is linked to a single user ID. Better to ask: how do I set the right KPIs for my SaaS? If it generates revenue, then revenue should definitely be a KPI!

article thumbnail

Best Product Growth Tools For Every Stage of Your User Journey

Userpilot

Basically, you need to break down your users’ journeys into smaller steps – as many as you can identify and measure – and generate a detailed funnel or growth KPI dashboard. Custom Experiences – Userpilot enables you to set up event triggers, so that you can provide help where it looks like it’s needed most.