Mixpanel

OCTOBER 5, 2021

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. Event stuttering.

Technical Cofounder 98

Technical Cofounder Data Visualization Analytic Tools Events 98

Mixpanel

MAY 19, 2022

Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. An event is something that happens in an app. Every time one of these things occurs, we consider an “event” to have been “triggered.”

Analytic Tools 105

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Mixpanel

OCTOBER 21, 2021

So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. The solution: Update the elegance of your event tracking approach to match the elegance of SwiftUI. But what happens if we want to add event tracking to this view? Binding var list: TaskList.

Data Visualization 72

Data Visualization Analytic Tools Events Reporting Tools 72

Mixpanel

JANUARY 3, 2022

One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date.

Analytic Tools 59

Analytic Tools Data Visualization Engineering Weak Development Team 59

Mixpanel

MARCH 3, 2022

However, if we built an event funnel in our product analytics, one that examines what users are doing several steps before potentially reaching the chat feature, we might find that the engagement drop-off was actually happening a screen or two earlier, maybe due to a poorly designed series of buttons or UI flow.

Data Visualization 114

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Mixpanel

JULY 26, 2022

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be added to your codebases. When engineers add analytics events to new features, they add additional analytics code to their new feature code. Engineers are technical. You’re not actually done!

Analytic Tools 59

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Mixpanel

SEPTEMBER 15, 2021

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. But this is especially true when it comes to tracking user events for analytics purposes. photo])) }. }. photo])) }. }.

Analytic Tools 101

Analytic Tools Data Visualization Technical Cofounder Events 101