Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Close the deal.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

JANUARY 16, 2019

For example, a security or audit feature that is crucial to a CIO might be completely irrelevant to an individual user. A formal sales function promotes the value of a product to an organization in ways that individual adoption and usage can’t. Is your model primarily inbound or outbound? it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156