Intercom, Inc.

JANUARY 28, 2020

After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” . For example, they’ve tagged premium customers which routes conversations to their VIP inbox for priority support. For us, that solution is Intercom. Driving ABM with Intercom.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Intercom, Inc.

NOVEMBER 14, 2018

For example, say that I notice we’re over delivering on sales eligible leads but our number of stage one opportunities – new leads that our Sales Development Representatives (SDRs) mark as qualified and pass to our Account Executives (AEs) – hasn’t increased. Take your inbound and outbound opportunities, for example.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Intercom, Inc.

JANUARY 5, 2023

Liam: What’s a good example? There are loads of examples in the book from all sorts of companies that have become frictionless. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ Bill: Oh, absolutely.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

The Product Coalition

JULY 25, 2021

This is especially true when the requirement to grow comes from an external source, like their manager for example. There are two ways to do that: Positive motivation : explain to them why growing is good for them. Or how working on outbound product management would make them better inbound product managers.

Weak Development Team 156

Weak Development Team Product Management Product Manager Outbound 156

Intercom, Inc.

DECEMBER 6, 2022

A simple example? How does the principle help support teams drive positive outcomes for their users? For example, the outbound composer in the new Inbox is designed according to a channel-first model. We apply the ‘make it feel personal’ principle to every step of the design process”. Increases efficiency .

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Intercom, Inc.

OCTOBER 22, 2019

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. But LB suggested they adopt an inbound round-robin model, even though it wasn’t particularly advantageous for her direct team.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

Userpilot

DECEMBER 19, 2022

This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Apple is the best example of a company with B2B marketing and B2C marketing. What are B2B marketing examples?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

MARCH 28, 2022

By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%. Unfortunately, this is another example of customer expectations going unmet. Read more ?.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Product Innovation Educators

APRIL 3, 2023

Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Userpilot

NOVEMBER 2, 2023

Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

MAY 13, 2022

Many times customers share positive feedback and stories when talking with customer service representatives or support agents – stories that could make for captivating marketing content helping to capture potential customers down the road.

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Slack, Spotify, Trello’s unlimited-time free plans are some SaaS go-to market strategy examples to look into. Here’s a micro survey example by Usersnap. Will I focus more on inbound or outbound sales, or both equally?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

AUGUST 29, 2022

Real-world examples to inspire you. Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. One of the most well-known (and original) examples of engineering as marketing is HubSpot’s Website Grader. Real-world examples of engineering as marketing.

Research Software 98

Research Software Engineering User Testing Marketing 98

Intercom, Inc.

FEBRUARY 1, 2022

For example: Getting started guides for the beginner. . At Intercom, we’re firm believers in the positive effect honest and open feedback has – not just on our product, but on the way we work and our overall success. We recommend planning out the different types of content customers need at each stage of their journey.

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

ProductPlan

MARCH 17, 2020

Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. This starts with the first touch point, such as an online ad or mentions on social media. Let me repeat this point.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. The following use cases serve as examples of how mobile professionals can make the most of this pretty, yet powerful, feature. Let’s rewind for a second though.

Analytic Tools 74

Analytic Tools Customer Experience Customer Feedback Data Visualization 74

Userpilot

OCTOBER 31, 2022

These can be people in accounting or management positions who are unlikely to decide in favor of your product. User persona example. Example of a cancellation email. Example of a cancellation survey. For example, what trends exist between negative buyer personas who never convert from free trial to paid users?

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

NOVEMBER 20, 2018

A simple way to access these is to do a LinkedIn search on the job title of the persona, say for example “marketing manager”, where connections = 1st, location = the city you reside in. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Create compelling content to help generate leads.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. We increased our workforce to more than 800, and announced plans to grow to more than 1,000 in 2022. We hit a huge milestone as our ARR grew well past $200M.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Intercom, Inc.

NOVEMBER 30, 2021

Here’s an example of key goals and metrics to consider. For example, when customers close a conversation or use a specific feature, you can check in to see how they feel. They’re in a unique position to partner with your product team to help proactively improve your product roadmap. Product feedback: Productboard.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

APRIL 6, 2022

You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. How have your competitors positioned themselves? What’s the difference between SaaS marketing and traditional marketing?

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

ProductPlan

APRIL 27, 2021

Companies like Slack, Zoom , Calendly, Hubspot, and Dropbox are often mentioned as examples. In this article, I’ll give you some examples of product-led growth from my own experience. Educational focus with inbound marketing. The first core principle is to deliver an outstandingly positive user experience.

Customer Experience 52

Customer Experience Product Research Inbound Customer Feedback 52

Userpilot

APRIL 22, 2024

Learning from the success of product-led growth examples can be a game changer for your business. This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. The hype about product-led growth is real! Book a demo today !

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Centercode

AUGUST 14, 2020

Here are just a few examples of the times our teammates have gone the extra mile for someone in need. “Within a moment’s notice, Diego joined me for an inbound qualifying call after I quickly found out the prospect needed communication to be in Spanish. It’s great working with you, man.”

Reporting Tools 64

Reporting Tools User Testing Feedback Software Product Research 64

The Product Coalition

JULY 1, 2019

Here are a few examples of NSMs (some taken from Sean’s book Hacking Growth) : WhatsApp users come for free, rich, secure messaging. If the total number of messages is growing, this is most likely a positive sign that the company is accomplishing its mission. Each message sent is therefore an increment of value.

KPI 92

KPI Data Visualization Workshop Analytic Tools 92

The Product Guy

JUNE 25, 2018

As you become more established and comfortable navigating in your position, consider trying out your solution to problems that arise. Examples: Here are a few examples related to escalations, blockers, and air cover in product management. One example is business development calling in a junior product manager for a client call.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

Intercom, Inc.

NOVEMBER 7, 2019

We can sell virtually to anyone and everyone at the same time, so you really have to pick your battles and present what Spendesk is for a company like Intercom, what Spendesk is for a company like Algolia, what Spendesk is for a company like FlixBus, for example.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 5, 2022

How to apply for positions, create your resume and write cover letters. It provides multiple resources such as templates, checklists, guides, real-world examples, and more. Hubspot Academy Inbound Service Fundamentals. What to do in an expert interview with a recruiter or customer success leader. Who is this for? Price: Free.

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

Pragmatic Marketing

MAY 23, 2017

Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. They must rely on persuasion and inspiration to make a positive impact. For product managers to have the positive impact we advocate, they must receive adequate time, prioritization and resources.

Product Research 70

Product Research Product Management Product Manager Research Software 70

nulab

MAY 10, 2019

Cost leadership examples include McDonalds and IKEA. Differentiation leadership examples include Dyson and Apple. He created this diagram to illustrate his point: Value chain analysis example from Wikipedia.com. Inbound Logistics. Organizations that operate a cost leadership strategy are extremely efficient.

Research Software 47

Research Software Differentiation Airlines Outbound 47

ProductPlan

SEPTEMBER 28, 2022

Slack is a prime example of where user experience drives design. The team at Slack uses that understanding to not just sell software, but to sell a positive user experience that leads to more products and streamlined communication amongst team members. They make significant efforts to understand their users’ communication needs.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. 13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Brian Balfour

JULY 18, 2017

The two most important elements of your model are: How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum.

User Testing 65

User Testing Outbound B2B Inbound 65