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Why Market Leadership Starts With Product Management

Product Management University

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. Then, there’s all the in-betweens.

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3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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Empathy in Product Management

Roman Pichler

The opposite is true: You can empathically address unhelpful and inappropriate behaviour, as the following example shows. Imagine that John is a sales rep and a key stakeholder who hardly ever attends the product strategy workshops you’ve invited him to. Why is Empathy Important in Product Management?

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Leadership Without Authority on Steroids

The Product Coalition

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy.

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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

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OKRs in Product Management

Roman Pichler

Let’s say, for example, that the objective is to “increase engagement.” This is done by using higher-level key results as lower-level objectives, as the following example shows. Goals in Product Management. Does this mean that there is a natural fit between goals in product management and OKRs?

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From Product Management Back to Strategy

The Product Coalition

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

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