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The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be. Can you take us back to the early days of Accelerate and what the original vision was?

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

Everyone shared the same vision for the future, but what at first seemed like a match made in heaven brought its fair share of headaches – revisiting the integration plan over and over, dealing with curveballs and constantly putting out fires, managing expectations and frustration, aligning different ways of working. Then, came integration.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

They’ve developed numerous frameworks to apply across different industries, exercising and refining them hundreds of times across their investing history with companies like Facebook, Slack, and Carta. Your customers tell other people about it, your startup inbound requests are consuming you and you are not able to sleep at night.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

We also drove a huge amount of inbound. The five things in the V2MOM: Your vision which is really the call to action. It was a really useful exercise to get a really tight plan. How do you avoid switching from ‘I’m going to set the vision and the goal’ to ‘I’m just gonna tell you what to do and you do it right now’?