Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. Meet your target users and get feedback.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

JANUARY 16, 2019

question becomes even more pressing given the trend toward “bottom-up” product adoption – i.e., offering a given product for free or without a formal top-down sales motion, as is common with SaaS. “Sales doesn’t need to be a cost center. Sales doesn’t need to be a cost center. LB Harvey, VP of Sales, Intercom.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156