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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of softwareproduct managers.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.
If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. Here’s how to build that system: 1.
Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Why Storyboarding Works A storyboard is just a sequence of visuals that shows how a user moves from a problem to a solution. After : Whats better now that the solution exists?
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot.
Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile appmarket increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness.
According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products? The short answer: yes.
Gather data on competitor products, market trends, and potential audience demographics. Things to do: Map the user’s experience : Visualize how users interact with your product or system. Do affinity mapping : Look for patterns in user feedback or data to find themes. Form a hypothesis about user behavior.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. How can Userpilot help you improve the mobile app experience?
Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?
Or they never install the mobile app and miss half the product experience. " The solution isn't more tools: it's one omnichannel customer engagement platform that connects every user interaction and related analytics. Your user signs up on the web but ignores the onboarding flow and never returns.
De-risking your 2025 initiatives Why every intelligent app must start with a PoC By Jill Antweiler Posted in Product Published on: January 15, 2025 Last update: January 15, 2025 As we settle into 2025, many executives are eyeing ambitious initiatives to leverage new technologies and drive innovation. What is an intelligent app?
This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses.
Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. That includes Appcues, Userflow, Userguiding, and Pendo, besides our own platform. Starts at $299/month for 2,000 MAUs Appcues – Best tool for mobile onboarding automation.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Without a clear understanding of these factors, products risk failing to meet real-world demands.
Does your product need a product tour? Before building a product tour, I like to ask one simple question: Will this improve the in-app experience ? But if your product is already intuitive, or if users can find what they need on their own, adding a tour might just slow them down.
Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches. Product discovery provides insights and evidence to make informed decisions at every stage of the Product Development Lifecycle (PDLC), ensuring the final product aligns with user needs. Lets dive in.
The canvases listed below can streamline the product design process and will help you consider the bigger picture when doing individual design activities. Business Model Canvas (BMC) BMC is a tool used to map out key elements of a business model in a single page. It visualizes how the business operates and creates value.
In this article, we will break down his Discovery Health Check framework a fast, no-BS system to help product teams uncover what’s really holding them back before the next feature hits delivery. “We Discovery is the process of researching, understanding user problems, and validating ideas before building solutions.
Being a custom healthcare software development company that’s worked with over 100 non-technical and some technical founders, we strongly feel outsourcing your product development is a viable option for building the first version of your product. Side Note: Looking for an outsourced app development company ?
Over time, it has evolved from a simple set of metrics into a comprehensive system for understanding user behavior at each stage of the product journey PostHog,2023. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.
By Jill Antweiler Posted in Product Published on: May 8, 2025 Last update: May 8, 2025 AI isnt just changing what we buildits changing how we build it. Its not just about adding AI features to software. Its about rethinking how we design, validate, and deliver products from the ground up. What is intelligent product development?
OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. This team works on high-impact projects that aim to amplify our global user base and drive the long-term growth of our products through data analysis, value creation, and experimentation.
By sharing relevant content with them, you can guide them through the buying process, enhance product engagement , and effectively nurture the customer relationship. For example, a SaaS business could send a welcome email upon free trial sign-up, a nudge email for activation, a trial expiration reminder with an upgrade discount code, etc.
Ask yourself these few questions: Are you actively gathering user feedback? Do you have systems to track frustration? Do you use any tools for tracking frustration, like funnel drop-offs, surveys, session replays, etc.? If your answers to these questions leave you uncertain, you should rethink your approach to customer feedback.
They are highly contextual to in-app actions. Behavioral emails are personalized messages sent to users based on their activity on a company’s website, app, or third-party platforms like social media. These emails don’t require any knowledge of users’ in-app behavior. We use their first name.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-appfeedbacktools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” They’re itching to give you feedback. Do you have the right tools to capture that voice?
They’re itching to give you feedback. Do you have the right tools to capture that voice? To help you with this, we compiled a list of the top mobile in-appfeedbacktools of 2021. Mobile in-appfeedbacktools & solutions. If you don’t, you need to get those in place – and fast.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-appfeedback. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” They’re itching to give you feedback. Do you have the right tools to capture that voice?
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketingtechnology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of Product Management at HiveMQ , who has managed to make continuous interviewing a reality on his team. Like many of the stories we highlight here on Product Talk, Yury’s features a few false starts and frustrations.
Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities?
In-appfeedback is one of the most insightful and relevant types of data you can collect as a productmarketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-appfeedback and sharing the tools you can use to make the most out of it without coding.
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?
But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].
Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? If you’re looking for a new adoption tool or thinking of switching, there are plenty of great choices out there. What is a digital adoption platform? Book the demo!
Is your team struggling to determine the return on investment (ROI) of productmarketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. Book your demo now to see it in action.
Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. What are the characteristics of a sticky app? How do I measure my retention rate?
When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. Since then we have grown to over 100 employees, we have more than 800 companies using our software, and we have expanded globally.
You can get the answers you need simply from product management analytics tools. To help you know which tool to use, this article will cover the ten best product analytics tools. TL;DR Product analytics tools analyze user interaction, preferences, and engagement with a product.
A/B tests play a crucial role in driving product adoption, which makes it important to choose the right A/B testingsoftware to run them. In this blog, we’ll handpick a few A/B testingtools worth your attention. In this blog, we’ll handpick a few A/B testingtools worth your attention.
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