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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Video and Slides below. Upcoming Events.

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11 Key SaaS Roles and Responsibilities in 2023

Userpilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Cash Position and Flow : These metrics help CEOs track how much money is at hand, what’s coming in, and how the cash is spent.

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Hiring Your First Product Manager

The Product Coalition

Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.

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Conducting User Research in Product Management

The Product Guy

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

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The Role of Emotional Intelligence in Product Management

The Product Guy

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

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Finding Blue Oceans #prodmgmt

The Product Guy

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.