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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Do they indicate any issues with their current approach?

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Part One: Key Elements to Become a Healthy Product-Led Organization

Bain Public

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Unfortunately, product leadership culture can get a little messy.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. Building a great sales team: How Intercom fosters and maintains its sales culture. Onboarding, but make it remote. Iterate, iterate, iterate.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

So they created a software that provides control, visibility, and payment methods for corporate finance teams. Spendesk thinks about building its company in three stages: startup, growth, and scale. Instead, focus on fostering a culture of communication and feedback loops between the team. This is why I decided to jump in.

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Tackling complex design debt: a three-step framework

Intercom, Inc.

Here’s a simple framework for managing it. There is a somewhat legendary startup mantra, initially popularized by Facebook, that says you must “ move fast and break things ” when trying to scale a product. A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. Moving fast makes you slow.

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Product evangelist John Cutler on becoming a catalyst for change

Intercom, Inc.

As his Twitter bio reads, he quite likes “the beautiful mess of product development.”. Why does it matter for the business, for investors, for the community, or people on your team? Customer success, support, and sales teams can be great allies in providing good insights or helping make higher-quality decisions.