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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

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Agile Product Life Cycle-Practices & Tools

The Product Coalition

This is in continuation to the previous article in which I’ll be discussing the tools and practices corresponding to each of the phases that help teams drive end to end agile product life cycle. These tools and practices are standalone sufficient and they can be picked as what fits best for the team and organization.

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UX Research Process: A Step-By-Step Framework

Userpilot

It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience. It also helps teams empathize with users and foster customer-centric organizational cultures. Talking of tools … choosing the right ones for your project is the next step. Book the demo!

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Product Adoption Framework for SaaS Companies to Achieve Higher Adoption

Userpilot

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A user has reached ‘adoption’ when they start paying for your services. None of this is possible without the right tool for the job.

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How to Segment Customers for a Better Customer Experience

Userpilot

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you!

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Jobs To Be Done in Product Design

UX Planet

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Here’s how to use the JTBD framework in product design: [link] 1. Jobs to be done template. Who are they?