Remove Guidelines Remove Leadership Remove Product Marketing Remove User Friction
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Why Product Operations is set to be the Backbone of Product-led Growth

Mind the Product

Product managers often use skills like strategic thinking, user research, product prioritization / backlog grooming, data analysis, and communication. Most importantly, effective product managers spend time doing product discovery , the process in which new ideas are iterated and validated with actual customers.

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Product in Practice: Mapping Opportunities at trivago

Product Talk

They already had an established product and regular rituals that helped them consider their users. Through a combination of leadership buy-in, reading, and coaching, they committed to mapping opportunities and testing assumptions before jumping to solutions and found new ways to truly put their users first. Tweet This.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. Sometimes these visions of the future are also shared with existing and potential customers to help portray your company's ambitions.

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Why There’s No Single “Right” Way to Do Discovery: Part 2

Product Talk

Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. Principle 1: Encourage Teams to Discover Opportunities through Continuous Customer Touch Points. Discovering opportunities through continuous customer touch points is one of the guiding principles of continuous discovery.

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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

For example, are we looking now to build the product that will make us a unicorn within the next five years, or are we looking to meet this year’s revenue goals despite a change in the market? What you are choosing to do: for product strategy, this means defining?—?in Even higher-level goals can be refined and detailed.

Vision 104
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How to be a Great Product Manager According to Experts at Dropbox, Stripe, and Concur

Alchemer Mobile

How do you manage executive expectations, customer expectations, and technical resources? I run the Customer Success team at Apptentive, and I’m gonna be here today just as a moderator for this panel. So I think the fundamental role of product manager at any company is to bring products to product market fit.

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Data Tracking Plan: Step-By-Step Guide for Creating One

Userpilot

Clear guidelines enclosed in the tracking plan drive data democratization by fostering independent data analysis, and collaboration between teams. User properties enable better user segmentation and help teams deliver personalized experiences for different user groups. Which customer data to include in a tracking plan?