Business of Software Conference
SEPTEMBER 15, 2021
Radical Product Thinking , the new book by Radhika Dutt, is published 28 September and we are delighted and honored she will by joining us for BoS Conference Online Fall 27-29 September to share some of the key messages that the book shares. Your vision must connect to your day-to-day activities.
Mind the Product
JANUARY 10, 2017
The important message here is that you reserve time for each other and that everybody knows that this is the place and time to show up and discuss things. Write a Handbook. I have seen many honest attempts and promises between both parties to “meet more often” or to “keep each other in the loop”. Documentation Powers.
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Gainsight
AUGUST 5, 2022
In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. Knowing your product, you would understand what types of problems various sized customers face and adjust the marketing message accordingly. Core CSM competencies.
Sequent Learning
APRIL 22, 2019
As a product manager, chances are, you have been put in front of a meeting to present your roadmaps, budgets, strategic vision, and more. This cult book on innovation from marketing guru and bestselling author Seth Godin, has a simple message. The Business Acumen Handbook by Steven Haines. Be remarkable.
Product Bookshelf
AUGUST 22, 2016
Thinkertoys: A Handbook of Creative-Thinking Techniques. The only way to achieve this vision is to make designers responsible for customer experience and satisfaction. Separate design from programming and focus on the vision, rather than using existing mechanical frameworks. Repeat this cycle, and you’ll get them “hooked.”.
Userpilot
MARCH 18, 2021
Their job is to sell prospects on the vision of your company. All those generalist leads that keep going nowhere will get the message that your solution may help, but it’s not for them. Thinning out your marketing funnel allows you to focus your message and resources on the customers that will be key to your growth.
Gainsight
MARCH 29, 2022
Those models funnel a large amount of time and resources into spraying marketing messages to a wide range of leads. Product-led growth anchors departments across your organization to the north star vision your company chooses, and it motivates all teams to improve the user experience. They lower customer acquisition costs.
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