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Product Led Success: The Professional’s Handbook – An Introduction Blog

Gainsight

If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. And in the modern SaaS world, that means mastering product-led success. . Ready for a primer on becoming a product-led growth pro? What is product-led success?

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The Perfect World and the Real World of Product Research

The Product Coalition

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the real world, product managers may have to start from scratch and quickly find something meaningful to work on. There is only the real world.

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Trapped in Product Death Cycle?

The Product Cafe

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. Are You Trapped in the Product Death Cycle? 🤔 Are you building your product or your customers?

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Product Analytics: The Fundamental Guide for 2020

Iteratively Blog

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. “Activating new users is far more than showing them how to use an app” Common use cases for in-app marketing include onboarding new users , introducing new features and collecting user feedback. .

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

The results are increased engagement, increased productivity, and better solutions. Manager, Customer Success at Slack and CEO of Customer Success Network at Slack. Even in just a few interviews, you can have enough to start experimenting with new features. Your Customers Need You to Put Yourself First: Listen to Them!