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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it? Review stage (BoFu). It helps you visualize the customer journey.

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Top 12 Product Adoption Software in 2024

Userpilot

Product adoption software is the lifeblood of the modern product management process. It is the key to making your product unforgettable and ensuring it gains traction in a difficult market. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market.

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. How is marketing for software products different?

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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How To Create In-App Notifications Code-Free? [+Best Practices Included]

Userpilot

You’ll learn what they are, and some best practices on how to use them. In the end, you’ll know how to create in-app notifications code-free. In-app messaging is a type of message that is sent to users while they are active in the app. In-app notifications are those messages you see when you are active in the app.

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How to Segment Customers for a Better Customer Experience

Userpilot

Wondering how to segment customers to increase their engagement with your SaaS product? How to create segments. When combined with market segmentation, it makes your marketing strategy more efficient. How to create a customer segment based on data With the theory covered, let’s create some segments.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. What is in-app marketing, anyway? What is in-app marketing, anyway? Why you need an in-app marketing strategy.