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Sometimes we even hold brainstorming sessions dedicated to nothing else but bringing forth new ideas. But coming up with ideas is the easy part. For this reason, product teams need to develop a process for ideamanagement. Here are four good reasons to take ideamanagement seriously.
Specifically, we want to help product teams make better decisions. Yes, that starts with a way to capture and organize ideas. But it must also include a way to connect these ideas to the broader opportunities they represent. How are product teamsmanaging their ideas today? It can also work in reverse.
Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product management process is a set of steps taking the project from the initial concept to the final product. The product development process is one aspect of the product management process.
It’s not sexy and won’t land the leadership team any TED Talks. The team can still make minor changes and improvements that boost adoption, revenue, and retention while still pursuing big bets. Taking a bifurcated approach to product development and innovation is more vital than ever.
The weary musician jotting down notes and chords that came to them in a dream or the product manager dreaming of new product ideas. Product teams long for similar moments of inspiration, but the motivational poster vision of breakthrough ideas misses the raw materials and effort that lead up to these moments.
It’s not sexy and won’t land the leadership team any TED Talks. The team can still make minor changes and improvements that boost adoption, revenue, and retention while still pursuing big bets. Taking a bifurcated approach to product development and innovation is more vital than ever.
Start 2025 with the essential knowledge areas that give product managers more influence and success In 2024 I co-authored the 3rd edition of the Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification.
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