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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). Do your market research. Go for account-based marketing.

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The Ultimate Guide to SaaS Customer Success in 2024

Userpilot

Educate your customers with a self-support system Over 60% of customers prefer self-service support like a knowledge base or onboarding chatbot. Having interactive product guides at the start of the onboarding process is another practice that can reduce inbound support tickets while improving the customer experience.

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How to Sell Software to the Masses: Use Sales

Business of Software Conference

Inbound Calls When new customers sign up, your system automatically sends them a number of emails – a generic welcome, a receipt, and maybe one or two others. This is a fantastic time to express your gratitude for their business and ask a few quick market research questions. This is no longer special; it’s the default.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. They’re creating great inbound marketers, with the understanding that it will make them more successful customers. These are just the tools, however.

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The Ultimate Guide to SaaS Customer Success in 2022

Userpilot

The 2017 Customer Service Barometer found that over 60% of customers prefer self-service support like a knowledge base or onboarding chatbot. Having interactive product guides at the start of the onboarding process is another practice that can reduce inbound support tickets while improving the customer experience.