Userpilot

DECEMBER 19, 2022

Your brand positioning should clearly state which pain points business-to-business customers can alleviate by buying the product or service and mention unique selling points (USPs) that make your solution better than competitors. Creating a separate user persona for each segment will help you filter through leads more efficiently.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Gainsight

FEBRUARY 2, 2024

To solve this, companies today are turning to customer success training, guided by the logic that well-versed customers who take full advantage of your product will also be more successful. In short, customer training leads to customer retention. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

APRIL 26, 2024

These are the five most important customer success metrics that you should be watching: Net promoter score. The NPS score is a standardized measure of customer satisfaction and customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Let’s take a closer look at each one.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Userpilot

JANUARY 10, 2022

Unlike the linear product tours that you’d often see in an older SaaS company, interactive walkthroughs can help users learn by doing (leading to improved information retention.). The 2017 Customer Service Barometer found that over 60% of customers prefer self-service support like a knowledge base or onboarding chatbot.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98