Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Intercom, Inc.

NOVEMBER 14, 2018

These top of funnel KPIs are leading indicators of how many opportunities we can expect our SDRs to hand off to our AEs. As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

The Product Coalition

JULY 1, 2019

In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are At its heart, the core mission of every org is to deliver value, ideally to a big market, and to capture value back. Still, there’s a lot of confusion around this topic.

KPI 90

KPI Data Visualization Workshop Analytic Tools 90

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Tools that can censor personally identifiable information (PII) are a net positive if not an outright necessity. Marketing analytics.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

Being a PM and interviewing for a PM position are two different things. Have a friend from the company you are applying to peer review your resume so that it’s in line with the company and position. The market is intense, competitive, and fast-paced. Would you agree with this? Why or why not?

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Intercom, Inc.

JULY 6, 2021

Access to a larger market. Global support teams can positively influence customer retention, especially if they provide service in their customers’ native language. Customers who receive a positive support experience from a company are 65% more likely to recommend that company to a friend. Improved global customer retention.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Gainsight

DECEMBER 23, 2019

And then the teams or the groups that really support the customer success managers, think about operations, think about customer programs around surveys and what you can do on the marketing side as well as some strategic services to get those some of those upsells. So, is there inbound coming in? So why they purchased from you?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52