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Product Marketing Manager Salary [+ Resources to Advance]

Userpilot

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Be open to experimenting with new strategies, technologies, and channels. Thus, one must work efficiently with other teams to stay on top.

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

In a commissioned study by Forrester Consulting on behalf of Intercom undertaken in April 2021, Drive Conversational Experiences for a Future-Ready Customer Support Strategy , we learned that only 37% of support leaders and decision-makers are satisfied with their organization’s current digital channels and solutions. Sound familiar?

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How Digital Customer Education Can Win You More Business

Gainsight

HubSpot shot to fame due largely to its laser focus on inbound marketing. Put yourself in your customers’ shoes: Are you more likely to buy a product from a company you know has your back (via customer training) or one that’ll onboard you and then leave you out to dry with a traditional help center and occasional webinar?

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10 Best Customer Success Courses and Training Programs for Customer Success Managers

Userpilot

Some customer success training programs include: Customer success strategy workshop, by CSM Practice. So when it comes to choosing courses for your career as a customer success manager, we’ve found these to be worth: Customer success strategy workshop, by CSM Practice. Strategy and success planning. Account planning.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Thought leadership guest posting. Newsletters.

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2022 customer support trends: How support leaders are adapting

Intercom, Inc.

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. It takes strategy, processes, design, technology, and the right people to build an empathetic mindset that impacts customers and employees. Last month, we published the second edition.

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Aligning sales and marketing, with Intercom’s Brian Kotlyar and Jeff Serlin

Intercom, Inc.

We recorded a free-flowing conversation for the podcast, where we flipped the script and interviewed each other about everything from how to stay relevant in marketing to strategies for digging into tricky metrics. It doesn’t matter that we shipped a new website or ran 30 webinars if we missed our number.