Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Galina is a product leader with strong customer success and digital strategy background and 10+ years of experience in all aspects of software product management (discovery, productization, go-to-market strategies, scaling, and lifecycle management).

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

MAY 8, 2019

So the shift in strategy then has to be okay, how do you drive engagement within those platforms and how do you grow an audience within those platforms and then once you have that audience, what do you actually do with it? Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. Thought Leadership Think of any well-established company. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Apple, for example, sets itself apart with an easy-to-use UI. What do they have in common?

Education 52

Education User Friction Customer Experience Customer Feedback 52

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

First off, product management is very communication and leadership oriented. In terms of demonstrating leadership, look to your extracurricular activities. It ended up being a great way to practice debate and leadership in many ways. How is the strategy here different for current MBA students?

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Intercom, Inc.

JUNE 1, 2021

In a commissioned study by Forrester Consulting on behalf of Intercom undertaken in April 2021, Drive Conversational Experiences for a Future-Ready Customer Support Strategy , we learned that only 37% of support leaders and decision-makers are satisfied with their organization’s current digital channels and solutions. Sound familiar?

Data Visualization 232

Data Visualization Reporting Tools Research Software Customer Communications 232

Userpilot

SEPTEMBER 5, 2022

Some customer success training programs include: Customer success strategy workshop, by CSM Practice. So when it comes to choosing courses for your career as a customer success manager, we’ve found these to be worth: Customer success strategy workshop, by CSM Practice. Strategy and success planning. Account planning.

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

BrainMates

SEPTEMBER 19, 2022

The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. So product is quite central to your operations?

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Cost leadership. Organizations that operate a cost leadership strategy are extremely efficient. Cost leadership examples include McDonalds and IKEA. Inbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Gainsight

JANUARY 8, 2019

Pulse tracks offer cutting-edge best practices, thought leadership, and real-life case studies and use cases. INBOUND | September 3-6, Boston, MA. INBOUND, hosted by Hubspot, brings together over 24,000 marketing, sales, and customer success professionals to share and discover new ways to delight customers. Event Website.

Events 45

Events Inbound Data Visualization B2B 45

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

First off, product management is very communication and leadership oriented. In terms of demonstrating leadership, look to your extracurricular activities. It ended up being a great way to practice debate and leadership in many ways. How is the strategy here different for current MBA students?

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Product Coalition

JULY 1, 2019

creating strategies and business models, setting goals, prioritizing idea, execution and validation using GIST. HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. Upcoming Workshops Lean Product management ?—?Barcelona?—?July

KPI 94

KPI Data Visualization Workshop Analytic Tools 94

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. I’m the Chief Revenue Officer and I’m Chief Strategy Officer here at Dialpad.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

JULY 6, 2021

If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. ” These team leads are critical for ensuring on-the-ground support for team members and keeping leadership apprised of issues that need to be addressed globally.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Pragmatic Marketing

MAY 23, 2017

It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Their weaknesses tend to be on the business side and include market and customer research, marketing communication, finance and business strategy. And is it a helpful analogy? So, should we do away with this analogy?

Product Research 70

Product Research Product Management Product Manager Research Software 70

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Thought leadership guest posting. Newsletters.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Mark is the Chief Revenue Officer at Hubspot, a company that has created tremendous success by perfecting the inbound marketing plus sales model.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Oren Steinberg

MARCH 7, 2017

Startups can sell into large corporations by focusing on these 10 simple strategies ( based on my own experiences ): 1. By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. corporations? Be THE expert in your field.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Intercom, Inc.

APRIL 4, 2019

Reps will be in inbound, lead-taking mode for two hour blocks throughout the day and they’ll take them through qualification all the way through to close. For any new leader arriving at a new company, the natural inclination is to deploy the tried and tested tactics and strategies that have made them so successful in their career to date.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Amplitude

SEPTEMBER 2, 2020

So, you could say we’ve seen our fair share of strategies for managing incoming event data. Strategy #2: Approval Workflow - Intermediate Maturity in Data Management. Strategy #2: Approval Workflow - Intermediate Maturity in Data Management. Strategy #3: Event Planning Workflow - Advanced Maturity in Data Management.

Data Visualization 75

Data Visualization Analytic Tools User Testing Inbound 75

Intercom, Inc.

SEPTEMBER 8, 2021

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. He came in when Slack was at around 50 million ARR, and he really helped build out the leadership team and helped us scale to over a billion.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Amplitude

SEPTEMBER 2, 2020

So, you could say we’ve seen our fair share of strategies for managing incoming event data. Over the years of working with customers large and small, it’s become clear that there exist three primary strategies for managing data in product analytics, and they align to a company’s maturity level: Strategy #1: Cleanup Workflow.

Data Visualization 59

Data Visualization Analytic Tools User Testing Inbound 59

Pragmatic Marketing

OCTOBER 11, 2019

You get that kind of alignment, especially when it starts at the leadership level and you've got sales, marketing and service all aligned with whatever the product is building, then you're really product driven and you're really going to have a big impact with the with the launch in the in the product and the campaign. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

You get that kind of alignment, especially when it starts at the leadership level and you've got sales, marketing and service all aligned with whatever the product is building, then you're really product driven and you're really going to have a big impact with the with the launch in the in the product and the campaign. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

APRIL 9, 2020

There’s also a lot of positive feedback from companies around how Intercom is allowing them to support their customers at this time when they can’t meet them face to face, and how they’re using our different features to support large inbound volumes. My second thought is that leadership is tough stuff.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Business of Software Conference

JULY 26, 2016

Des Traynor: Product Strategy is About Saying “No” Revisited. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Scott Farquhar: Leadership in Crisis – When Stuff Gets Real. Dharmesh Shah: Strategies for Building Great Companies. Talks from BoS USA 2014.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Mironov Consulting

DECEMBER 2, 2019

Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. Introductory scrum books focus on transactional product activities – writing stories, re-ordering backlogs – assuming that product strategy and market insights magically arrive from outside. Incremental team by team?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. And that really is an ethos for a leadership style that you want. I think the main thing was… what is it they say, often tactics drives strategy? The short answer to the question is tactics drive strategy. We had high relevance. This is a B2B product. But maybe they were volunteers.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Gainsight

DECEMBER 23, 2019

Previously, she was a Senior Customer Success Leader at both Zuora and Cornerstone OnDemand helping to scale both those SaaS businesses and prior to that she spent five years at SalesForce in various leadership roles. For SMB you want to have more of a one to many strategy. So, is there inbound coming in? Welcome, April.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Pragmatic Marketing

NOVEMBER 9, 2009

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems). Spotting fundamental flaws. How the executive team sees product managers: Business/Strategic.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

MAY 21, 2020

This really allowed our support team to increase our efficiency at scale, so can you talk to us about the automation strategies we’ve used and how they’ve helped us to achieve these exciting outcomes? Ryan: On the other side of things, we have this thing called the Inbound Custom Bot.

User Testing 221

User Testing Customer Experience Data Visualization Reporting Tools 221

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Sequent Learning

SEPTEMBER 20, 2023

Most of you have witnessed the effects of new strategies, leadership changes, organizational realignments, and other structural adjustments. To coach and develop product managers, you must possess the wherewithal to view the organization vertically and horizontally. Product management is treated like project management.

Product Management 52

Product Management Product Manager Research Software Reporting Tools 52

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. It takes strategy, processes, design, technology, and the right people to build an empathetic mindset that impacts customers and employees. Last month, we published the second edition.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

SEPTEMBER 20, 2018

We recorded a free-flowing conversation for the podcast, where we flipped the script and interviewed each other about everything from how to stay relevant in marketing to strategies for digging into tricky metrics. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99