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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

Download your copy of the thought leadership paper now. For TrueCommerce , proactive support has reduced their inbound conversation volume by 20%. Unlock the power of conversational support with our webinar. Join our upcoming webinar, Why Conversational Support is Now a Must-Have , on Wednesday June 16th at 6pm BST/10am PT.

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How Digital Customer Education Can Win You More Business

Gainsight

HubSpot shot to fame due largely to its laser focus on inbound marketing. Put yourself in your customers’ shoes: Are you more likely to buy a product from a company you know has your back (via customer training) or one that’ll onboard you and then leave you out to dry with a traditional help center and occasional webinar?

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10 Best Customer Success Courses and Training Programs for Customer Success Managers

Userpilot

It fits as a training program because it includes multiple leadership sessions and coaching for your staff on implementing, using, and improving customer success systems. The classes are live webinars led by a CS expert where each student must have their camera on, interact, ask questions, and collaborate. Who is this for? Price: Free.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Thought leadership guest posting. Finally, we have the enterprise model. Newsletters. Case studies. Paid search. Link building. Video marketing (YouTube and TikTok).

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2022 customer support trends: How support leaders are adapting

Intercom, Inc.

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Last month, we published the second edition.

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Aligning sales and marketing, with Intercom’s Brian Kotlyar and Jeff Serlin

Intercom, Inc.

It doesn’t matter that we shipped a new website or ran 30 webinars if we missed our number. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics. It doesn’t matter that we did 30 webinars if we missed our number.