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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. What is the organizational structure for B2B marketing team?

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The Ultimate Guide to SaaS Customer Success in 2024

Userpilot

Trends in customer health score data can tell you if your business changes are having a positive impact. Tracking LTV over time can help you spot upward/downward trends or craft customer expansion strategies. Aligning the goals of your product team , customer success agents, and existing customers is the best path to success.

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The Ultimate Guide to SaaS Customer Success in 2022

Userpilot

Trends in customer health score data can tell you if your business changes are having a positive impact. Tracking LTV over time can help you spot upward/downward trends or craft customer expansion strategies. Tagging specific keywords can help you sort your NPS data and spot trends that could be influencing the scores.