Userpilot

OCTOBER 25, 2022

Product strategy defines who we are building for, what to build, and how to build it. In general, strategic product management focuses on the key decisions that need to be made to ensure long-term product success. Strategic Product Management Activities and Tips. Goals are important aspects of the product strategy.

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible.

Feedback Software 88

Feedback Software User Testing Strategy Onboarding KPIs 88

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118