Userpilot

MAY 2, 2024

It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Analytic Tools 99

Analytic Tools Feedback Software Research Software Customer Experience 99

Userpilot

DECEMBER 23, 2023

New user retention is essential for product success. It also explores: The difference between retention and churn The importance of tracking retention Various stages of user retention How to measure it effectively What retention metrics to track, and Tried and tested strategies to increase user retention.

Analytic Tools 104

Analytic Tools Feedback Software User Testing Customer Experience 104

Userpilot

AUGUST 30, 2023

Time to resolution is a critical customer service metric that can make or break your customer support’s reputation. Your proactive customer support demonstrates how much you care about your customer and persuades more customers to stick with your product or service. to reduce your overall time to resolution.

Customer Experience 104

Customer Experience Onboarding KPIs User Testing Customer Feedback 104

Userpilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials. Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers.

Feedback Software 97

Feedback Software Research Software User Testing Onboarding KPIs 97

Userpilot

FEBRUARY 28, 2023

In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value. Faster adoption also improves the onboarding experience and reduces customer churn.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Data Visualization 98

Userpilot

FEBRUARY 2, 2023

In many cases, content is the first touchpoint of your customer journey – your prospects’ first interaction with your product. Content testing is how you ensure that your content is relatable and well-perceived by your audience. It’s important to prevent bad content, which affects user experience and leads to churn.

User Testing 98

User Testing Research Software Feedback Software Product Research 98

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

AUGUST 2, 2023

Choose metrics to track the success of the engagement strategy. A/B test your user flows and iterates your strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Improve feature engagement with interactive walkthroughs.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

APRIL 4, 2024

Whether you want to boost user activation or improve product adoption, maximizing product engagement is crucial. It’s the key to retaining active users and helping them generate maximum value from your SaaS product. But here’s the thing—product engagement can mean different things for various products.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. Users prefer the self-service model of PLG to the traditional sales-led approach. For example, the sales could own the revenue metrics like MRR or CLV.

Analytic Tools 105

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 105

Userpilot

MARCH 18, 2022

Wondering what product success metrics you should use in 2022? Measuring product success during the early stages of your SaaS business can help you spend wisely and reduce wasted energy. Today, let’s find out how you can leverage product success metrics to add more value for your users and drive retention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 52

Userpilot

APRIL 29, 2024

SaaS renewal best practices for driving free to paid conversions include: Create a personalized onboarding experience to retain trial users. Guide trial users towards key actions with checklists. Monitor customer health metrics to identify at-risk users. Leverage reverse trials for stand-alone features.

Feedback Software 102

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 102

Userpilot

APRIL 26, 2022

Want to accelerate your SaaS product but don’t know how to drive adoption? Product adoption isn’t complete until users adopt all the features they need to achieve their goals. So, let’s see what you can do to improve feature adoption and ensure a high customer retention rate.

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Data Visualization 98

Userpilot

OCTOBER 26, 2021

It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. Whether good, bad, or something in between, the sum total of the interactions a customer has with a product can be described as their "product experience."

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 98

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? TL;DR The customer activity cycle (or lifecycle) represents a customer’s complete journey with a product or service, from initial awareness to eventual advocacy or departure.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

OCTOBER 24, 2023

TL;DR Resurrected users are individuals who were previously inactive but are now re-engaged as a result of a targeted retention strategy. The retention lifecycle framework helps you identify users according to their stage of the product journey and come up with relevant retention strategies.

Customer Experience 103

Customer Experience User Testing Customer Feedback Onboarding KPIs 103

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

APRIL 19, 2022

You need to provide consistent value to your customers in order to keep them engaged with your product. Thus, your product engagement score is one of the key metrics you should optimize to lower your churn and improve retention. What is the product engagement score (PES)? How to calculate the product engagement score?

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? Improving feature adoption is easier said than done. Becoming aware of the product's existence through branding and marketing campaigns.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Userpilot

MARCH 31, 2023

Customer attrition takes place when customers leave your product or service. Attrition analysis allows you to leverage the right tools and strategies to improve user engagement and satisfaction. To reduce churn , proactively reach out to high-risk customers, offer in-app self-service support, and run A/B tests for product optimization.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

MARCH 31, 2023

TL;DR The free trial conversion rate is the percentage of users that upgrade from a free trial to a paid account. 15% is a good free trial conversion rate for SaaS products. Freemium offers permanent access to a free version, with advanced features saved for paying users. Personalize the experience for each user persona.

Feedback Software 98

Feedback Software Onboarding KPIs Strategy Customer Experience 98

Userpilot

JULY 21, 2022

A customer service model defines your process for supporting your customers whenever they face any obstacle with your product. The customer engagement model is focused on aiding the user proactively and making them stick with your product. Problems generate friction in the customer experience. Increased activation.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MARCH 16, 2023

Finding a product that not only suits your business needs but also delivers value at the right price can be daunting. TL;DR UserGuiding is a cloud-based digital platform that provides onboarding solutions. However, the Basic package has strict limitations like only 1 user seat and no custom branding. What is UserGuiding?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

AUGUST 5, 2023

Are your NPS passives holding your product or service’s growth back? NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Unlocking the potential of these indifferent users can be a game-changer for your business.

Data Visualization 98

Data Visualization Feedback Software Product Research Analytic Tools 98

Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. 17 practical strategies for improving your user experience. It’s a major part of customer experience management.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

Userpilot

JUNE 29, 2022

Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Customer segmentation software is a tool that allows you to segment customers based on shared characteristics such as their in-app behavior, the NPS score, completed milestones in the customer journey, etc.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Reporting Tools 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. How can a personalized experience help drive retention? Personalize the onboarding process according to users’ JTBD. Help customers gain full value from your product. Who are they?

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer intimacy isn’t a metric you can measure. Provide convenient self-service support.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

AUGUST 31, 2022

Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. The Raving Fan Metric (RFM) is used to determine what percentage of users are fans. How to create raving fans: Provide personalized product experiences.

Feedback Software 98

Feedback Software User Testing Customer Experience Onboarding KPIs 98

Userpilot

JULY 14, 2021

They are not helping you – the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us – when we get leads that want something we can’t offer anyway. Choose Pendo if you need mobile app onboarding.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

The Product Coalition

MAY 9, 2020

Product Data Management (PDM) is the process of collecting, organizing, storing, and sharing data within an organization. You might also have heard that it comes under the umbrella of Product Lifecycle Management (PLM) and is sometimes referred to in software engineering as version control. How do Product Managers Use Data?

Data Visualization 89

Data Visualization Analytic Tools Onboarding KPIs User Testing 89

Intercom, Inc.

DECEMBER 10, 2018

In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. This can be anything from in-app notifications and messages , to tooltips, splash pages, hard-coded user interface (UI) copy, banners or modals. Re-onboarding for inactive users coming back after a break.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Userpilot

JULY 29, 2021

It can be quite confusing if you don’t know what tactics will improve customer engagement in your product. Furthermore, you won’t know the answer until you start to test and track customer behavior to see what works. This is based on customer data and product usage data such as in-app behavior, user needs, and job-to-be-done.

Feedback Software 98

Feedback Software Analytic Tools Reporting Tools Customer Communications 98

Userpilot

AUGUST 23, 2021

Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. Detractors ( NPS 6 or lower) are customers who are unlikely to recommend your product to others due to low satisfaction with it. So let’s jump right in! Also, in-app surveys (eg.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98