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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

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UX KPIs In SaaS: 10 Key UX KPIs That Product Managers Should Keep an Eye On

Userpilot

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. UX KPIs are of two types: behavioral (what your users do) and attitudinal (how your users feel and what they say).

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SaaS Product Launch: How to Launch Your SaaS Product Step by Step

Userpilot

Setting your KPIs will help you track the effectiveness of your marketing strategy. The most useful performance indicators include the visitor-to-sign-up rate, the sign-up-to-PQL rate, the PQL-customer rate, the sign-up-to-customer rate , and the activation rate. The post-launch phase is all about user onboarding.

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10 User Persona Examples for SaaS Products and How to Create Them

Userpilot

Benefits of user personas B2B SaaS User Persona Examples B2B SaaS Examples with Multiple User Personas – Userpilot, ActiveCampaign, Kontentino 1. SaaS User Persona Example -Userpilot: Product Manager 2. SaaS User Persona Example-Userpilot: Product Marketing Manager 3. How to create a user persona?

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Building a culture of product experimentation at NerdWallet

Mixpanel

No matter the industry, product experimentation should always be done with your customers top of mind. Instead, we promote a practice of asking questions with the goal of gleaning knowledge and insight—not to dismantle someone’s point of view—and encourage thinking aloud to pressure-test logic, and validate hypotheses.

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From Data Analysis to Data Storytelling: Improving the Product Experience at Chick-fil-A

Amplitude

Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. curbside, drive-thru, takeout) and whether or not users redeem their rewards.

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Product Accessibility Shouldn’t Be an Afterthought

ProductPlan

Accessibility enables the maximum number of potential users to engage with products, increasing the total addressable market and avoiding frustrated customers from getting tripped up on accessibility shortcomings. Will this feature increase a KPI? The Measurability Trap. Will this tweak move the needle?