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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That ” Building software is as much art as science.  There's

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Five Opportunities for CS in a World Full of AI-Driven Change

Gainsight

Tip 1: Learn the Revenue Love Language CS orgs are now at the executive leadership table and in the boardroom. In addition to talking about business value, outcomes, and opportunities, be prepared to produce and discuss bottom-line data in a way that leadership is used to. “You Thanks to technology like Gainsight’s Horizon AI.

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What is the Product Operations Career Path?

ProductPlan

A product operations manager at a smaller technology company may engage in different activities than someone at a larger firm. Meanwhile, smaller companies need more tactical support around managing data, tools, and communications. The cadence of reporting and informational updates play a key part in the representation.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Putting all the themes together, you could see a rough annual roadmap.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

There’s no use in taking a few months to build an epic 40-page report on the next move when the idea is to be fast and agile. In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. Should we sink bigger? Paul: Yeah.

Strategy 228
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The Great Silence

The Product Coalition

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. The issue feels a little more systemic. Using these ideological tools for your own sanity is great.