Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. Ideally, stakeholders come to the table with informed and researched perspectives as to how they would force rank feature priorities and what the features could achieve once delivered. Then they solicit feedback from internal stakeholders to inform planning.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

ProductPlan

FEBRUARY 15, 2022

A product operations manager at a smaller technology company may engage in different activities than someone at a larger firm. Meanwhile, smaller companies need more tactical support around managing data, tools, and communications. Documenting existing processes and systems within the product team for broader circulation.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. Get Weekly Advice From Software Experts. It’s called sales enablement. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. The company was also getting pulled upmarket.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70