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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Capgemini’s white paper states that “successful digital transformation does not happen bottom up. What is Digital Transformation? It must be driven from the top.”

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Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. Normally I encourage teams to construct a product strategy around a series of product-market fits.

Vision 101
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Your Ultimate Guide to Agile Transformation

Agile Velocity

Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution. To learn more transformation pitfalls and how to avoid them, download our free white paper, 8 Common Pitfalls of An Agile Transformation.

Agile 92
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Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

In our experience leadership tends to “Want them all, equally. Any organizational change must have leadership support along the entire journey or it will be short-lived or fail outright. With leadership support and by using the stages as a guide, time spent in “chaos” can be reduced. Roll Out Strategy. And NOW” Sorry.

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Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

The key to determining the right balance between branding and lead generation is to realize that while each has a certain ebb and flow, the two strategies must work hand in hand to be effective. To achieve the right balance, it’s important to understand the premise behind both marketing strategies. Thought Leadership.

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Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

Companies who don’t undertake change with such a framework in place are leaving things to chance and hope–which isn’t a great strategy. We often refer to that as servant leadership. More on servant leadership here, 3 Ways To Use Servant Leadership In Your Organization. Respond, Don’t React. Leaders still lead.

Agile 46
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Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

Companies who don’t undertake change with such a framework in place are leaving things to chance and hope–which isn’t a great strategy. We often refer to that as servant leadership. More on servant leadership here, 3 Ways To Use Servant Leadership In Your Organization. Respond, Don’t React. Leaders still lead.

Agile 40